Investor Relations

Founded in New Zealand and later establishing its main operations in San Francisco, the company began its journey in 2016 with a simple yet ambitious idea: to rethink everyday footwear through better materials and more intentional design. What started with a single shoe concept gradually developed into a globally recognized product line, reaching millions of customers across different regions. From the outset, the focus was placed on creating footwear that combined comfort, durability, and a clean, versatile aesthetic suitable for daily wear.

A key element behind the brand’s early and continued success has been its emphasis on material innovation. The development of a signature cushioning system derived from renewable sugarcane marked an important step in redefining how performance and sustainability could coexist in footwear design. Alongside this, the use of natural fibers such as eucalyptus-based textiles and premium Merino wool helped establish a product philosophy centered on responsible sourcing and long-term wearability. The guiding belief has remained consistent: quality and environmental responsibility should work together rather than compete.

As the company expanded, it continued refining its design approach while scaling production and distribution. Growth in demand led to millions of units being delivered worldwide, supported by a reputation for reliable comfort and minimalist styling. Each product iteration was shaped by feedback, testing, and a commitment to incremental improvement, ensuring that new releases maintained consistency while introducing meaningful enhancements.

In 2026, the organization underwent a significant structural transition when an agreement was made to transfer its footwear assets and brand-related operations to a larger American-based group specializing in consumer goods. This shift marked an important milestone in the company’s evolution, enabling its foundational principles—sustainable design, thoughtful engineering, and material experimentation—to continue under new stewardship with broader manufacturing capabilities and market reach.

During this transitional phase, product development and creative collaboration remained active. One notable release during this period was a color-focused footwear series developed in partnership with a globally recognized color institute. Inspired by natural landscapes and vivid environmental tones, the collection highlighted expressive design choices while maintaining the brand’s signature silhouette and comfort-focused construction. This project reflected an ongoing dedication to creativity even during periods of organizational change.

Beyond footwear, the company’s later strategic direction expanded into new areas of business development, including initiatives connected to emerging technology and computational infrastructure. This shift represented a broader repositioning of priorities, moving from a purely consumer goods focus toward participation in high-growth digital and technological sectors. Despite this evolution, the underlying mindset of innovation and long-term thinking remained central.

As a publicly traded entity during part of its history, the organization maintained a commitment to transparency in its financial communications and operational updates. While certain reporting practices evolved over time, the broader emphasis remained on responsible disclosure and maintaining trust with stakeholders. The company’s journey in the public markets reflected both its rapid growth and its adaptive approach to changing business conditions.

Throughout its existence, the brand built a legacy around the idea that everyday products can be designed with both people and the planet in mind. Millions of customers continue to use its footwear globally, representing a lasting impact on the industry. Even as the company moves into new sectors and explores future opportunities, the principles of thoughtful design, environmental consideration, and continuous improvement remain embedded in its identity.